Business

  • The definition of success

    The definition of success

    Netflix cofounder talks about his Tuesday night dates with his wife, and to me that makes a lot of sense. I’ve been trying to do the same but in the last 4 years we’ve been… taken over by our first son and it’s literally impossible to be consistent with date nights. Certainly, this is an…

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  • Google Chrome has a flow recorder!

    Google Chrome has a flow recorder!

    This great tweet from James Kemp shows that Chrome has a built-in flow recorder / website task automator. Simply record an action e.g. add annitrm to cart, go to checkout, fill the billing form and submit the order – and then replay them automatically to test or automate your website! Great tip

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  • How to save business hours/month

    How to save business hours/month

    This is a good post. Checking your emails 25 times a day makes no sense from a productivity point of view. And instead of writing one newsletter a week, you can save time by scheduling 4 newsletter in a single day, therefore halving your writing time.

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  • Good checklist for landing page CRO

    Good checklist for landing page CRO

    And if it’s a new product, you can send it for free to 10 people in exchange for 10 testimonials.

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  • The importance of YouTube for marketing

    The importance of YouTube for marketing

    Maybe it’s time I up my game on YT, instead of wasting time elsewhere

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  • Revenue is about product & marketing, not recurring subscriptions

    Revenue is about product & marketing, not recurring subscriptions

    One more reason to stick with lifetime pricing for WordPress plugins, courses, private membership. Yes, recurring revenue is helpful for a potential acquisition in the long term. But lifetime pricing is much easier to manage and market.

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  • Useful “Yes No” Buttons

    Useful “Yes No” Buttons

    The WhatsApp website, same as many others, has a FAQ page and at the bottom of each post there is a cool "Yes | No" button. This is a straight forward feedback form that can help the admin understand whether the content is helpful or not, and I’m planning to apply this system to my…

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  • 2023 Year In Review TLDR

    2023 Year In Review TLDR

    2023 has been a good year for me and Business Bloomer overall. I couldn’t manage to write a review last year, so the 2021 recap is the only one available for now. I’ll see if I can use this personal blog a little more this year and commit to at least a 2024 review at…

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  • 2021 Year In Review: Parenting, Productizing, Outsourcing

    2021 Year In Review: Parenting, Productizing, Outsourcing

    I’ve been away from my desk for more than 2 weeks, and it feels great. You don’t know you need some rest until the day you decide to rest and switch off. My 2021 was a roller-coaster. Amazing, tough, rewarding, sleepless, incredible. On a personal level, it’s been my best year ever. On a business…

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  • Testing, 1, 2, 3…

    Testing, 1, 2, 3…

    It’s yet another Saturday, and this morning I’m speaking at WordCamp Italia for the second year in a row. I’m delighted my talk was selected and I hope the topic will interest many attendees. I will be streaming live from my own office home so I have to rely on two very unlikely events: that…

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