Revenue is about product & marketing, not recurring subscriptions

One more reason to stick with lifetime pricing for WordPress plugins, courses, private membership.

Yes, recurring revenue is helpful for a potential acquisition in the long term. But lifetime pricing is much easier to manage and market.

Categorized as Business

By Rodolfo Melogli

Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.

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