Available for partnerships
Hey, I’m Rodolfo, a WooCommerce expert and online entrepreneur
I partner with WooCommerce makers and brands to help them grow, build better products, and thrive in the ecosystem. Currently based in Palermo, Italy.
About Me
I’ve spent years working in the WooCommerce ecosystem, building plugins, sharing code, and helping freelancers and product businesses solve real-world problems. What started as a personal need to customize stores turned into a daily commitment to making WooCommerce more flexible, more powerful, and easier to work with.
Today, I collaborate with freelancers, agencies, and brands to help them grow and succeed. Whether it’s refining a product idea, improving performance, or finding smarter ways to customize WooCommerce, my focus is always the same—practical solutions that move the needle.
What drives me is simple: seeing others in the ecosystem do better work, ship better products, and build sustainable businesses. If you’re working with WooCommerce and want to level things up, you’re in the right place.
14+
Years of WordPress Experience
1000+
Happy Clients & Partners
1100+
WooCommerce Posts
Active Projects
01
Business Bloomer
Practical WooCommerce expertise, code, and community to help you solve problems faster, build better solutions, and grow a sustainable business.
02
Checkout Summit
A focused WooCommerce event designed to share real-world insights, spark meaningful conversations, and help you connect, learn, and grow within the ecosystem.
03
Ecommerce & Beyond
A practical guide for WooCommerce and eCommerce professionals, offering strategies, tips, and insights to grow your business and stay ahead in a rapidly evolving digital landscape.
04
FantaTools
Free tools for FPL (Fantasy Premier League) and Serie A fantasy football managers: fixture difficulty ratings, team form, and more. Pick a competition and the tool you need to plan your next move, from lineups to transfers.
05
A Piece of Sicily
Shop online for food specialties, handicrafts, art, souvenirs, clothing, cosmetics Made in Sicily… there is something for everyone.
06
1 7 7 D A Y S
My 2016-2017 South America trip blog. One day I keep telling myself that it will become a proper paper book.
Blog
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A Piece of Sicily has been sitting on my server for years. It’s a directory of real Sicilian products that sends visitors to buy directly from the producer’s own website. I built it with good intentions, at some stage I also spent some good money on it, then let it rot. The catalog was full of dead external links, products from vendors who’d shut down, and a scraper script that…
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I’ve been playing fantasy football for years, mostly Serie A, and every single week I go through the same routine of checking who my players are facing before deciding who to captain and who to bench. I got tired of doing this by eyeballing fixture lists and trying to remember which teams are strong at home or weak away, so I built myself a little tool to do the thinking…
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Today I turn 45. I’ve never been particularly interested in birthday posts, mostly because they often end up sounding either celebratory or nostalgic, and I don’t really feel either of those things right now. What I feel instead is that strange sensation of standing at an important junction, where continuing in the same direction starts to feel riskier than making a deliberate turn. Dante famously wrote that he found himself…
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Many entrepreneurs focus in design, colors, typography. Yet, a landing page has only one goal: convince users to submit their email address for permission marketing. And how do you convince people? Well, by fixing their most painful problem, overcoming their biggest doubt, or answering their most important question.
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This is an interesting thread and trend, I’ve never tried it before. I’m a breakfast person, also I tend to eat lots of carbs/sugars and I’m kinda unhappy about my fat levels. This 36-hrs experiment may be a good idea, starting with 13 hours (skip breakfast), moving to 20 (skip breakfast and lunch), then 32 (skip breakfast, lunch, dinner). We’ll see.
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What a cool tool I came across via StackOverflow! It’s a “just-copy-and-paste” CSS generator for ribbons/badges, which I just used on my WooCommerce site and managed to make it work in 5 minutes! Tool link: css-generators.com/ribbon-shapes
Get in Touch
Have a project in mind or just want to say hello? I’d love to hear from you! Simply use one of the social media channels you find below and send me a DM.