If you want to create a link, so that website users can add a given event to their Google Calendar, you can read this developer doc.
The format should be:
https://calendar.google.com/calendar/r/eventedit?
action=TEMPLATE&dates=START_DATE_HERE%2FEND_DATE_HERE&stz=Europe/Brussels&etz=Europe/Brussels&details=EVENT_DESCRIPTION_HERE&location=EVENT_LOCATION_HERE&text=EVENT_TITLE_HERE
The date format should be ISO 8601 e.g. 20230325T224500Z
Here’s a simple Google Calendar link generator you can use to quickly generate your “add to calendar” URL:
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